Building a clear vision of the concept of total retail loss

The concept of total retail loss provides retailers with a comprehensive framework for understanding, measuring and managing a whole range of shrinkage.

The existing definitions of retail loss are no longer functional: they do not take into account the growing complexity and risk profile of retail sales in the 21st century.

This concept, at first glance, can be a little complicated to understand, that’s why The Consumer Goods Forum instructed us to create an illustrated document that would make things a lot easier to comprehend. This project was also made possible by the collaboration of ECR Community and RILA.

You can consult the complete document directly on the Consumer Goods Forum website. And here you can see other publishing projects we have created.