The Consumer Goods Forum visual guidelines
Better Business Through Better Branding
The Consumer Goods Forum is the only worldwide organization made up of retailers and consumer goods manufacturers whose goal is to help its members collaborate, ensure consumer confidence, and drive change in the field of sustainability, logistics , health and nutrition.
Using as a foundation the idea of an organization that groups and connects different large multinational companies (such as Coca-Cola, Nestlé, Carrefour, Walmart, Danone…), we exhaustively redesigned the entire corporate image and standardized its communication using the square and the triangle.
A series of rules, grids, color palettes, icons and typography, allow us to create a unitary, solid and consistent corporate image of CGF.
Due to the large number of corporate elements and communicative materials and also the need for precision and agility when using the application, it was necessary to create a web-based version where all templates and alternative versions of logos, typography, colors, etc. can be downloaded. Everything ready and downloadable with one click!
Here you can see our other branding projects.
- Corporative image
- Identity manual
- Strategy and communication plan
- Web design
- Social Networks
- Motion Graphics
- Business cards