A comprehensive campaign to rediscover Torredembarra
Rediscover Torredembarra! #valorsegur. This naming project was created as a result of the need for Torredembarra City Council to initiate a new campaign with the aim of relaunching and revitalizing the economy, especially through tourism and trade in the municipality in 2020, a year full of obstacles.
With one clear objective in mind Canana.studio built a strategy and a comprehensive communication plan that set the ball in motion to produce a series of communicative actions and activities. It all started with the campaign slogan, the creation of the hashtag and then continuing with the corporate image. A fresh, fun and optimistic image enhanced with the best images of Torredembarra accompanied by the creation and illustration of 6 historical figures that will make us rediscover the town.
Two pivotal steps were the creation of a comprehensive and refurbished website where the most interesting features of Torredembarra can be found, (click here) and the creation of a guide that brings together all the local retailers sorted by categories and easily located on a map (click here).
Here you can see other communication campaigns.