The Alcapone Restaurant is one of the integral branding projects that defines Canana studio as a multifaceted studio. It all began with the new naming and a complete overhaul of the the corporate image and identity. The logo was inspired an oriental story about the red string of fate, which is supposed to unite people and connect them with the five senses.
After the creation of the new corporate image, the next step was to design the interior and exterior signage of the restaurant as well as the new menus. At the same time, a communication strategy for social networks, the art direction of photography and the creation of content for Instagram and Facebook were developed.
To conclude the communication campaign, we created a new website, where you can discover some of the highlighted dishes, see the restaurant or get to know the philosophy of the restaurant’s chef. There is also a section where you can easily make your reservation online.
Consult other projects: branding, campaign, web and photography.