The Essential Ingredients of a Strong Brand

Everyone talks about building a strong brand — company or personal.
And it’s true: branding is essential to connect with people, shape perception and build lasting relationships.

🍽 So… what are the must-have ingredients in a solid branding recipe?

The list could be long, but at Canana.studio we’ve distilled seven basics for a coherent, attractive and memorable result: ⬇️

1️⃣ Brand Purpose
It starts here. What’s your company’s goal? What do you want to change for your customers? Beyond profit, purpose gives meaning and inspires trust.
Example: Coca-Cola aims to share happiness and positive moments.

2️⃣ Values
The foundation. Values enable emotional connection and differentiation. Define them clearly — and live them daily.
Example: Heura Foods showcases clear, consistent values.

3️⃣ Naming
No name, no brand. Your name should convey the project’s essence — descriptive, symbolic or abstract, but meaningful.
Example: PC Componentes — or our own, Canana.studio.

4️⃣ Logo
A highly recognisable visual asset. A well-designed logo conveys personality, professionalism and coherence.
Example: We love the refinement and simplicity of Nespresso’s logo.

5️⃣ Colour Palette
Like spices in a recipe, colours must be combined with intention. Consider colour psychology, the emotions they convey and visual coherence.
Example: Colvin’s turquoise green, or Velca’s energetic palette.

6️⃣ Verbal Identity
Define how your brand speaks: vocabulary, tone, expressions. Consistency builds a recognisable voice.
Example: Airhopping has developed its verbal identity very well.

7️⃣ Brand Experience
The “final plating.” Everything around your brand counts: customer care, packaging, post-purchase details… A good experience creates positive memories and loyalty.
Example: Raiola stands out for excellent customer service.

There are many more ingredients you can add, but these seven give you a solid base.
And you can always add more if you’re still hungry. 😜

Which element do you find most essential for building a strong brand?