A clear, reliable, and global visual language for the food industry

The GFSI Conference is one of the leading international events dedicated to food safety, where experts, companies, and institutions from around the world share knowledge and best practices. At Canana.studio, we developed the event’s visual identity and materials, strengthening GFSI’s presence as a global reference in the sector.

The visual concept is based on the idea of global connection, represented through maps, flow lines, and digital textures that evoke the circulation of knowledge and transparency throughout the food supply chain. The color palette, centered on corporate blue tones, conveys trust, rigor, and stability—essential values for the organization.

This identity has been applied across all areas of the event: main stage, exhibition booth, printed materials, and digital communication. The space, designed as a hub for exchange and dialogue, combines a clean, technological aesthetic with a coherent and accessible visual narrative.

The result is a solid and professional visual experience that reflects GFSI’s mission: to ensure food safety worldwide through collaboration and innovation.

Here you can explore other event design projects.