The Global Summit is the most important annual event of The Consumer Goods Forum, where leaders and companies from around the world share visions and strategies for the future of the sector. At Canana.studio, we developed the event’s visual identity and graphic materials, ensuring a coherent, inspiring, and high-level visual experience.

The visual concept combines movement, connection, and trust, through a corporate blue palette that conveys professionalism and transparency. The graphic elements are based on dynamic lines and curves that evoke flow, progress, and interaction between brands and people.

We applied this visual language across all materials: main stages, signage, backdrops, exhibition materials, and digital screen graphics, as well as a transition video loop.

Additionally, we designed the event’s Executive Summary —a publication that captures the key highlights of each edition— creating an editorial piece aligned with the overall Summit identity and easy to read for an executive audience.

The result is a global, clear, and elegant visual experience that reinforces the Global Summit’s role as an international meeting point for innovation, sustainability, and collaboration within the consumer goods industry.

Here you can explore other event design projects.