A visual identity that drives collaboration and progress

The Cascale Forum brings together professionals and companies from around the world to exchange knowledge, experiences, and solutions for a more responsible industry. At Canana.studio, we created the event’s visual identity, inspired by Cascale’s core values of connection, diversity, and collective action.

The graphic concept is based on geometric shapes, derived from the Cascale logo, representing the intersection between ideas, people, and positive impact. Through a vibrant and contrasting corporate color palette, the design conveys energy, optimism, and constant movement, reinforcing the idea of shared progress.

This identity has been consistently applied across all event materials: main stage, exhibitor area, accreditations, lanyards, photocalls, and digital visuals. The result is a distinct and recognizable visual language that connects Cascale’s global message with a contemporary and inspiring visual experience.

Here you can explore other event design projects.