A vibrant identity for a global sustainability event

A visual identity to connect, inspire, and share global progress

The Cascale Annual Meeting brings together leaders, brands, and organizations committed to sustainability each year to share progress and drive collective action. At Canana.studio, we developed the event’s visual identity, helping to establish the new Cascale brand as an international reference for positive change.

The visual concept builds on Cascale’s distinctive graphic language, based on corporate geometric shapes that symbolize connection, balance, and movement. These elements, combined with a vibrant corporate color palette, convey energy, optimism, and collaboration.

This aesthetic is reflected across all event spaces and materials — from the main stage to the exhibitor area, including photocalls and signage. The booth design plays with the repetition of circular forms and color contrasts to create a dynamic and welcoming environment that encourages participation and exchange.

The result is an immersive and cohesive experience, where every element communicates Cascale’s purpose: scaling collective action toward a more sustainable future.

Here you can explore other event design projects.