Intuition Is Part of the Process

It takes between 150 milliseconds and 90 seconds to form a first impression of someone: whether we like them, whether they inspire trust, whether we connect.

At Canana.studio, we believe these first impressions matter. Years of experience and constant contact with very different people — clients, collaborators and industry professionals — have helped us develop a useful intuition for understanding who we’re speaking with from the very first minutes.
👉 This intuition isn’t magic — it’s the result of years of conversations, interactions and shared projects.
It helps us quickly pick up on values, attitudes and ways of working that often don’t show up on a CV.

This ability is especially useful when building teams or starting new collaborations. In many cases, a brief conversation is enough to sense affinity, rapport and a way of working aligned with our philosophy.
Of course, other factors matter — knowledge, experience, technical profile — but intuition plays a key role. It helps us recognise people who share our values, commitment and creative vision.
In the end, trusting intuition is also a way to invest in human relationships within the professional world.

And in a sector like ours, that still makes all the difference.