Alert, communication breakdown! At Canana.studio we understand and work on the creative process, strategy and communication comprehensively and in teams! We develop communication projects following the branding concept scrupulously, respecting the brand’s character and values, positioning and communicative strategy, fully making the best of all the graphic and creative resources when it comes to adapting all the components and the communicative materials that make up an advertising campaign.
A good communication campaign must be unique and consistent with the discourse and the communicative voice, and should make the message and values of the brand easy to understand and perceive.
At Canana.studio we know that communication must flow, be direct, be authentic …, and that is why we are always looking for ways to synthesize, summarize and reduce information. By communicating only what is essential we seduce customers by talking about what really interests them.
A good advertising or promotional campaign must be interesting, be seductively creative, convince and sell! Corporate image and identity, content, channels, media … We design and produce all the creative processes, graphics, audiovisual and marketing tools for advertising campaigns: advertisements, promotions, catalogs, websites, online tools, e-mail or electronic publishing , banners, street marketing, presentations, videos, newsletters, bulletins, pamphlets business magazines, leaflets, commercial publications, journals or mailings, etc., paying careful attention to the quality of the concepts, messages and graphic design.
At Canana.studio we carry out the whole creative and communicative strategy of all the components of an advertising communication campaign thoroughly: from the writing of contents to the adjustment of the last frame of a promotional video.
Social media and communication strategy in networks, banners, web design, microcontrollers, landing pages, electronic signature, digital marketing, interactive applications…
People talk about your brand, and social networks are one of the best places to do so. Seduce your customers by talking about what interests them and by offering the possibility of talking with users proactively: responding rapidly to concerns and queries, quickly resolving the possible incidents that could affect the reputation of the brand, and always using clear and effective language in all responses.
At Canana.studio we offer you the option to plan your social media strategy to achieve:
- A solid, coherent and effective online communication: social management (community management) to enhance brand values, boost your online community, handle queries …
- Publicity: Ad design and effective banner ads on networks like Facebook, Instagram, Twitter or LinkedIn.
Nowadays, it is very easy to create a website based on a template. What is difficult is for it to maximize customer relevancy and competitive distinctiveness, have clear communication and meet your business goals.
In addition, you must also take into account:
- Usability and navigation: clarity, readability and good structuring.
- The content: what you say, how you say it, persuasive and quality wording.
- The goals: sell, show, capture, inform.
- The design: must be attractive for customers and reflect the values and personality of your brand and SEO positioning. That is, if Internet search engines find the keywords with which you identify your brand, they will find you!
At Canana.studio we work online with a global vision to follow the strategic positioning of your brand and a communication plan to maximize your brand value. And, for this, we know that it is essential and critical to have a good web design, with good structuring of content, and well-positioned on the web.
Posters, signs, roll-ups or roll-up, billboards, exhibitions, booths, commercial vehicles…
Defining a good exterior communication strategy is the key to infiltrating the day to day lives of potencial customers: while out walking or waiting for the bus, on our way to work, while on the beach … All around us we are enticed and attracted visually by publicity that obliges us to look at the giant face that is on the canvas of the building in front, that placard we find while travelling along the motorway or that sticker in the underground floor. There is nothing random, every one is strategically located and in its place.
At Canana.studio we work with you to define the best options for your outdoor advertising needs and make your presence known and notorious in all the strategic places.
Publishing: catalogues, posters, magazines, books, brochures, booklets or flyers
Commercial stationery: letters, envelopes, business cards, stickers, commercial bags, technical manuals, commercial publications …
Editorial design is one of the most complete and exciting branches of graphic design. It often requires a good dose of creativity and a high knowledge of editing programs to be able to collect all the graphic, conceptual and corporate identity criteria that the brand and its communication plan demand, as well as the abilty to know how to adapt at the same time what the tarket market demands: designing a magazine for a school is not the same as designing a newspaper or a magazine about economics.
At Canana.studio we study and plan the graphic design of each publishing project meticulously, carefully choosing each image, typography, colour, finish, format and distribution of the space to faithfully reflect corporate values, marketing objectives and the purpose of each communicative component.
Email marketing, electronic publishing or e-mailings, newsletters, business journals …
An alluring issue, a good call to action, a well-developed and persuasive text, with a cool, attractive and remarkable design. Email marketing continues to be an excellent customer recruitment and loyalty tool, since you can remind them what you can do for them through newsletters or business magazines, offers and information of interest to them. It also helps you to contact former customers, people who were interested in a product without buying it or simply to reunite a visitor with your website.
At Canana.studio we help you to configure and customize your publishing or mailing campaign, from the creation of content to shipping, through the analysis of the impact on your customers.
Corporate videos, advertising spots, animated infographics …
Audiovisually, we have the opportunity to explain vivd stories that show and express everything that can not be perceived through other channels of communication. A well-argued script, which offers vibrant scenes of motion and camera movements, suggestive and evocative sounds and music, provocative and unexpected visual impacts directly associated with brand values; Showing the benefits of a product or service, and transmitting decisive messages is fundamental in the success of a good audiovisual project.
At Canana.studio we offer you the possibility of an integral audiovisual item: from the creation of the brand story, the script or the voice over to the adjustment of the last frame of the video everything perfectly fitted with animation, sound and music.
Street marketing, items and promotions at the point of sale, displays, product launches…
Stands, exhibitors, ephemeral promotions for retail, showrooms, pop-up stores, merchandising solutions and point-of-sale advertising (POS display), design of thematic spaces … All these spaces require actions and elements so that the communication campaigns at the point of sale, events or advertising are strategically highlighted.
At Canana.studio we take care of the entire process necessary to carry out communication actions at the point of sale: planning, strategy, creativity, design and production of all components and materials. Using promotional techniques, retail marketing and commercial packaging formats, we dress the product so that it immediately cries out for attention and seduces the consumer.
Advertising, didactic illustration …
Illustrations and computer graphics are very powerful and recurring visual resources when it comes to creating the content of a communication campaign. Often, when the illustration and computer graphics are well determined, they become an immediate visual synthesis of what the text explains in more detail, so they become an important communicative element with great visual impact to attract the reader or user.
At Canana.studio we create all kinds of custom or themed illustrations and infographics related to any field (scientific, technical, infantile …) and need (explanatory, didactic, chronological …) from scratch.
Corporate, product, social networks, nature…
Photography has become indispensable in many sectors: food, industry, automobile … And there are many types of photography: corporate, product, nature … Photographic images convey contrasting values and perceptions: sensations, details, chromatic, behavior, calls for action, desire … Therefore, they are studied, considered and chosen conscientiously to transmit certain values according to the strategic positioning of the brand and the communication plan of each company, product or service.
At Canana.studio we treat photography in a unique and personalized way, because we understand that each advertising campaign, each strategic promotion and each brand communication plan requires a unique and original photographic creativity that has been adapted to its communicative needs and conveys all the messages and values associated with the brand.
The best way to present a product or service is by saying just only what is necessary and what the client needs to know in a well-written, clear, direct and concise way. If this is accompanied by a good communication strategy with a strategic media plan, we can get the message across exponentially.
At Canana.studio we execute your media and marketing plan, maintaining the virtues of the brand as well as perfectly adapting your corporate identity without losing the coherence of communication or the vision and concept.
Signage, offset and digital printing
All communication campaigns and their printed or offline communication materials need to be reproduced physically. They must be adapted to different, sizes, formats and media, ranging from the digital printing of corporate cards to large format printing or the installation of stands at fairs. Each piece is unique and exclusive and has its own minimum technical specifications and requirements for a perfect final reproduction.
At Canana.studio we have a long line of experience in the integral production and quality control of each system of printing and reproduction. Each piece is prepared individually: using appropriate materials, supervising the production and the finishes, following the installations and managing the terms and the transport.